Hip-Hop mogul Sean Combs alias ‘P. Diddy’ partnered with one of Diageo PLC’s super premium lines to create the smoothest Vodkas in the market – Cîroc. Unlike all other vodkas, Cîroc is made from grapes and so maintains a wonderfully crisp taste while its five time distillation process mean it guarantees a lasting smooth finish.
Mr. Combs himself is responsible for Cîroc’s marketing, advertisement, public relation, and product placement. Below, you can find just one of many examples of his campaigning:
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Link to the video: https://youtu.be/cn88icJ2z2c
(source: youtube.com)





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